ENGINEERING PROJECT MANAGEMENT Case Study: Amex Individual Assignment - Research and Reflective Report Nicholas Mackenzie 11241181 9/12/2012 Table of Contents Context 2 Issues 2 Problem Solving 2 Cultural Differences 2 Recruitment 3 Local Economy 4 Business etiquette 4 Local customs 4 Bibliography 5 Topic: Amex Case Study Context The Amex Case study is fascinating as it deals with the issue of culture shock and the difficulties associated with cultural differences. The Case study is about a man called Michael Thomas who has moved to Budapest, Hungary. He is in charge of establishing 10-14 gas stations in the developing country. He is originally from USA and has 2 young daughters who attend the American International School of Budapest. The case study talks about a series of events in his first month or so of working and living in Budapest.
Impact 4/5 ……………………………………………………….……..8 2.2.4 Technological Factor. Impact 4/5 ……………………………………………………….…….8 2. 3 Five Force Analysis…………………………………………………………………….….……..8 2.3.1: Analysis of Five Force Analysis ………………………………………………………………10 2.4: Critical Success Factors …………………………………………………………………………11 2.5 Opportunities and Threats ……………………………………………………………………….14 2.6: Summary of task A………………………………………………………………………………14 3. Task B………………………………………………………………………………………………16 3.1 Value Chain……………………………………………………………………………………….16 3.2 Value Network…………………………………………………………………………………….19 3.3: Starbucks competitive advantage: threshold/unique resource and competencies………20 3.3.1: Financial resources ………………………………………………………………………….20 3.3.2: Financial competencies………………………………………………………………………22 3.3.3 Physical (Infrastructural resources)………………………………………………………….22 3.3.4: Physical infrastructure capabilities………………………………………………………….24 3.3.5: intangible resources …………………………………………………………………………25 3.3.6: Intangible resource capabilities…………………………………………………..………...25 3.3.7: Threshold and Unique resources and competencies …………………………………..25 3.3.8: Competitive advantage
Amongst deliberations are negotiations, maximum price offering, etc. Question 01 Question Several factors have been proposed as providing a rationale for mergers. Among the more prominent ones are (1) tax considerations, (2) diversification, (3) control, (4) purchase of assets below replacement cost, and (5) synergy. From the standpoint of society, which of these reasons are justifiable? Which
[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
Unit 1 assignment Task 1 – Identify the purpose of four different business organisations. Introduction I this assignment I will be introducing different purposes of four organisations. For my analysing I have chosen Samsung, Riverfront Theatre, EasyJet and NSPCC. I have chosen these because they all have different purposes and provide different products or service. Findings Samsung About company: Samsung electronics is part of one of the world’s three multi-billion dollar corporations in the electronics.
MARKETING PRINCIPLES AND PRACTICE (A Case Study in reference with Wm Morrison Supermarkets plc) Table of Contents Introduction: 2 1.1Marketing 2 1.2Marketing contributing to business objectives 2 1.3 Financial result of Morrisons for the year 2010 to 2011: 2 1.4. External factors influencing marketing 4 1.5Role of marketing 5 1.6 Elements of marketing 6 2.1Elements of marketing mix 6 2.2Methods of segmenting markets 7 2.3Benefits of segmenting markets 8 2.4 Analysing different methods of researching a market 8 2.5 Technology impacting marketing 9 3.1 Market segments for product 9 Figure 3: Segmentation and targeting 10 3.2 Positioning of products 10 3.3 Product distribution: 10 3.4 Analyse pricing strategies 11 3.5 Analyse the promotional strategy 11 4.1 Strategic aims of the marketing plan 12 4.2 Target market 12 4.3 Macro and micro indicators 13 4.4 Marketing mix 13 4.5 Factors relevant for implementation of the plan 14 REFERENCES: 15 Introduction: 1.1 Marketing In the opinion of Czinkota (2007), the marketing management involves any tangible product or an intangible service which is offered to the customer for individual or group consumption usually passes through a series of phases. According to Doyle and Stern (2006), product can be anything tangible for the end users who are either individual or corporate, which appeals to satisfy the need, want or desire. Service is consumed and cannot be stored for future consumption. The marketing aspect of both of these segments is now being mixed cleverly to add value to the offering to the end user.
nageContents 1.0 Introduction 2 2.0 Profile of General Motors 2 3.0 Challenges facing in general motors Management Accounting 3 3.1 Environmental 3 3.2 Matric 3 3.3 Meters 3 3.4 Different analysis 3 3.5 Estimate 3 4.0 Positioning General Motors strategically 4 5.0 Core product of and life cycle of General Motors products 4 5.1 Introduction 4 5.2 Growth Phase 5 5.3 maturing stage 5 5.5 Decline stage 5 6.0 management techniques adopted at General Motors 5 6.1 Initiation 5 6.2 Adoption 6 6.3 Adaptation 6 6.4 Acceptance 6 7.0 Challenges facing the implementation of management techniques 7 8.0 Recommendation 7 9.0 conclusion 7 10.0 References 8 1.0 Introduction Managers face every time with the need to understand and control costs, important product decisions, coordinating resources, and to guide and motivate employees. Accounting and Information Management provides a framework to organize, evaluate and report on data exclusive view of the objectives of the organization. This information is for managers and other employees in the organization. Management accounting reports can be designed to meet the information needs of internal decision makers. Management may need information summaries prepared monthly for each unit of society.
| Marriott Corporation:The Cost of Capital | Case Analysis | | | GROUP ONE, LLC 123 Woodward, Detroit, MI, Ph: (313) 570-1000 April 5, 1988 Mr. Dan Cohrs Vice President of Project Finance Marriott Corporation 10400 Fernwood Road Bethesda, MD 20817 Dear Mr. Cohrs, Thank you for selecting Group One, LLC. We have reviewed Marriott’s financial information provided; the company’s planned financial strategy, current market conditions, and overall and financial information on comparable competitors. Based on the information gathered and reviewed we have prepared discount rates for Marriott’s three divisions: Lodging, Contract Services and Restaurants. In addition, per MC’s request Group One has reviewed whether divisional discount rates should be used to determine incentive compensation. Briefly, it is Group One’s recommendation that Marriott use divisional discount rates based on each division’s industry to discount future project cash flows.
Sheffield International College Global corporate marketing strategies Marketing Plan: MacDonald’s in Nigeria Group: GB3 Word-count: 2676 Registration number: 120173592 120173617 120235144 120173499 120217184 Table of Content 1. Executive Summary 2 2. Situation Analysis 2 2.1 Company history and product evaluation 2 2.2 Micro-environment 2 2.2.1 SWOT analysis of MacDonald’s 2 2.2.2 Supplier 3 2.2.3 Competitors 4 2.2.4 Customers 4 2.3 Macro-environment 4 2.3.1 Demographic 4 2.3.2 Economic 4 2.3.3 Political 5 2.3.4 Technology 5 2.3.5 Natural 6 2.3.6 Cultural 6 3. Market Objectives 6 4. Recommendations on Marketing Strategy 7 4.1 Target markets 7 4.2 Product strategies 7 4.2.1 Local product adaption and development strategy 8 4.2.2 Permanent product strategy and temporary product strategy 8 4.3 Pricing strategies 8 4.4 Distribution strategies 9 4.5 Promotion strategies 10 5.
Case 2 Ryanair Case 2 Ryanair Table of contents Titlepage 2 Preface 3 Table of contents 4 Executive summary 5 Chapter 1 Identify the main problem 6 1.2 Summary of Ryanair 6 1.3 Problem statement and research questions 7 1.4 Methodology 7 1.5 Application strategic lenses 8 Chapter 2 Gathering the facts 9 2.1 Pestel Framework 9 2.2 Five forces 11 2.3 Strategic capability 13 2.4 Robustness 14 2.5 Cost efficiency 15 2.6 Strategic Clock 16 2.7 Stakeholder mapping 18 2.8 Business economics analysis 19 2.9 SWOT Analysis 27 Chapter 3 Alternative course of action 28 3.1 TOWS 28 3.2 Alternative for fuel 29 3.3 Use the recessions and bend it to something positive 29 3.4 Improving their image start with the employees 29 3.5 Ryanair needs to distinguish themselves by developing secondary airfields 30 Chapter 4 Decisions and reasoning 31 Chapter 5 Implementation 32 Conclusion 33 Bibliography 34 Table of Figures 35 Appendix 36 xecutive summary Chapter 1 Identify the main problem This first chapter will give a small overview of how Ryanair got into their current situation. Therefore a concise summary is presented and also the strategic lenses of Ryanair will be discussed. 1.2 Summary of Ryanair Ryanair is an international air carrier which is based in Dublin, Ireland. At the moment it is the largest low cost airline in Great Britain and Europe. Ryanair started flying since 1985 between Ireland and the UK.