Organizational structure and leadership can make or break any company, they are essential to the proper management of companies. Apple recognized this principle early on and capitalized on it as strength. In addition, the strength of this corporation also lies in research and cleverness in the development of their products. Apple is able to utilize the result of intricate research development to successfully create masterpieces that consumers desire and are prepared to purchase at high retail price. Consequently, Apple products are now known to headline trends in the industry and have established brand loyalty.
The markets for the Company’s products and services are highly competitive and the Company is confronted by aggressive competition in all areas of its business. The most important and strongest competitor is the Microsoft Company. Other competitors are companies who sell mobile devices such as Samsung, Ericsson and Nokia. Introduction of the table of contents; Firstly, there will be an explanation on how Apple spread their Annual report, after that the importance of containing budgetary information in the Annual reports. What is the content of the Apple annual report?
Initially making them the highest ranked in technology of their times. Companies often question how they would go about globalizing and succeeding in an establishment that has potential growth within the company. Apple Inc. began globalizing by integrating their worldwide strategy, not only in their products, design,
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
Apple Inc. (formerly Apple Computer) has always been said to be a forward thinking company with a reputation for innovation (Linzmayor 2004). Initially involved with the ‘Macintosh’ (or ‘Mac’) computer, the company found fierce competition from rivals Microsoft. The company, facing declining sales, needed to find a new revenue stream. Since the introduction of the MP3 player, the digital music player has been a highly competitive market with large multinational corporations like Sony, Samsung, Philips etc. all major players in the field.
Apple is one of the most famous and popular companies in the world now; the reason for its popularity not only is their innovative products and pioneering ideas, but is also their form of advertisement. Steve Jobs, the founder of the company “Apple”, once said, “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t.” So then, how did his company advertise their products? There are many different propaganda techniques that a company can use to persuade customers, and Apple is one of the companies that use these techniques a lot. Apple uses the propaganda technique "testimonial" to make people see connections between the company and their featured celebrities. One of Apple’s most famous use of the propaganda technique “testimonial” is from the advertisements from the campaign “Think Different” (1997-2002) because Apple used well known influential thinkers.
How does the ad use ethos?" Last , but not least they use ethos by also showing the risk promession jobs take using their devices. Does the ad seem effective to you? Yes, this ad is effective to me because if you were to take a vote around the world on how many people use Apple devices the other companies device , I believe Apple would have the most votes. Internet link to the advertisement: advertising.apple.com/
If it weren’t for Apple’s technology then Microsoft wouldn't be what it is today. In addition, when Apple was falling and Microsoft was growing to be the best computer company Steve Jobs was rehired as the CEO of Apple. When Steve Jobs came back he came up with the iPod, iMac, iPad, etc. He started focusing more on the Operating System for the computers and they started dramatically improving. Steve Jobs had saved Apple from falling and possibly shutting down.
Today the company is best known for their Mac computer line with their iOS operating systems, as well as their innovative products including the iPhone, iPod, and iPad. Their software products include iTunes for media, Safari for web browsing and iLife and iWork productivity suites. In 1980’s Apple Inc grew due to the growth of the personal computer industry. During this decade, Apple also introduced a new interface including icons, windows, and pull down menus. These characteristics are now used in all computer operating systems.