Apple takes on a more product orientation approach as opposed to market orientation. This is because of their highly sophisticated, innovative products that have received such good responses over the past few years. Apple tries to create new innovative products by utilizing the strengths of their production teams. Apple knows what the customer wants before they do and they continue to produce products that sell themselves. Apple is not only product oriented.
Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Have its strategies in its core businesses yielded success? Explain.
Apple, Inc operates in a fierce competition and marketing strategies are the vital part. According to www.apple.com, “The Company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.” This strategy allows Apple to take advantage of marketing mix and offer products as a bundle of goods and services represented by strong overarching branding. It creates
Apple has maintained a step ahead of competition of other companies that compete with Apple and as a result Apple has created a quality and loyal customer base. Apple has used the design and creativity processes within the Apple organization to create top of the line products that in most consumer’s eyes can do more than what is needed. Apple has created these products with the vast array of capabilities to maintain the healthy customer and business relationships that Apple has created. Sony has undergone some changes due to the Apple product line-up but for the most part Sony resides within a similar yet different marketplace and industry. Sony specializes in many different electronic and technological equipment production and distribution.
IPhone in Japan While introducing the product (IPhone) to the Japanese market, Apple, the company banked on the success stories of other products that had performed relatively well in that country. These were IPods and computers. Furthermore, projections had placed the sales at more than a million products. However, that did not happen. The products were not positively received in the country despite good features that manufacturer thought would suit the Japanese market (Kane, 2008).
3. Threat of Rivalry Personal Computers and the music/audio market are Apple’s two main areas of competition. Their leading competitors are Dell, HP, and Microsoft. Personal computers are quite popular today and with so many choices, the sales price of the computers need to be lowered to a competitive price which can, again, lead to a loss in profit. However Apple has, because of their easy to use and widely available, fair priced iPod(s), cornered the music market.
iPhone 6 is one of the newest product line of the company. The report evaluates this product as an ideal candidate and a new standard to the smartphone industry. It is recommended: * Apple needs to invest more in R&D * Apple should capture huge market such as China, India and Europe * Apple should provide more variety of product lines Vision and Mission Statements Vision Statement of Apple "We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not
* Strengths: The strengths of Nest are that they offer products that are ahead of the game (first mover advantage), and that they are owned by a strong, creative, technology-infused team (Google), and their products are artificially intelligent products that learn throughout their life-cycle. This all
At first glance, analysis would indicate that the value proposition of Dassault Systèmes (DS) is the ability to provide its customers with powerful software capable of modeling and simulating complex parts and processes. The range of software brands that DS offers allows the company to maintain a significant market share which funds continual innovation. Looking deeper reveals that the true value proposition offered by DS is the ability to transform the company’s offerings ahead of the market. DS isn’t a reactive company trying to keep up with market trends by focusing on the problems the customer can articulate. The company is proactive, looking at the larger issue to be solved and working to develop a solution before the customer can define what might be needed.
That is one reason why I believe why apple is "better" than Microsoft, also because they have a much better way of marketing things. Think about how much money you get from games. Microsoft takes a little bit of the money from each game sale yet cannot out profit apple because their marketing isn't very good. Originally Apple only has 4 types of products on the market (iPod, iPhone, iPad, apple tv, iwatch and the mac) just like Microsoft (PC, Xbox, Kinect, and phone) yet apple does better because of the reasons listed above. Microsoft though, since it has a big chunk of market share as far as operating systems is concerned, is for hackers to mess with since 70% of all hacking tools is for windows only.