Analyzing Carter's Scenario

806 Words4 Pages
Mark Milmine I. Plan A. Analyze the Situation 1. What is your general purpose? To acknowledge the concerns of the consumer. 2. What is your specific purpose? to diffuse the idea that the all of the clothing that is made by Carter’s have this effect. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? That Carter’s has taken every step to make sure consumer safety is addressed. 4. Who is your primary audience? Consumers with small children 5. What is their background? Parents who are already concerned about irritation from the tagged clothing that have switched to Carter’s clothing. 6. How are its members different from one another? Different levels of tolerance for company oversights. 7. How are its members similar to one another? Concerned about their children’s welfare. 8. What are their reactions likely to be to your message? Accepting, but doubtful about future dealings with Carter’s. B. Gather Information 9. What information do your readers need to receive? Pictures or references of what clothing is affected & Confirmation from professionals that it is not serious. 10. What facts must you gather in order to create an effective message? Sworn affidavits from doctors and US Consumer Products Safety Commission. C. Select the Right Medium 11. What medium were you told to use in the explanation of the task at the end of your resume or case? To post this on the website 12. If you used a different medium, why did you? Only at the request of those needing further information, a formal letter would be sent. D. Organize the Information 13. What is your main idea or career focus? Point out the small percentage of clothing that was affected.

More about Analyzing Carter's Scenario

Open Document