Ebay Value Chain

588 Words3 Pages
Value Chain is divided into primary activities and supportive activities to create the greatest possible value for eBay. Primary activities refer to inbound logistic, operations, outbound logistic, marketing and sales, and Service. Supportive activities refer to procurement, technology development, human resource management (HRM), and firm infrastructure. Primary activities are directly linked to create value by production or services. Supportive activities, on the other hand, build the necessary basis for primary activities. The final part of value chain is to achieve margin. Primary activities In inbound logistic, eBay have some technologies to support their goods and services. These technologies are important. As we know, eBay has many users in the world, so, eBay has a good quality of servers, database software and computer data systems to operate the daily works. Therefore, eBay uses servers to operate…show more content…
eBay will listen to customer’s opinions. Therefore, technological support such as feedback forums can allows every move of every potential customer to be traced to gain more information and feedback, and to create rules and norms. For example, the feedback forum can let people to discuss the goods and services, and to provide feedbacks, comments and rating of the products. Therefore, it can facilitate the transaction and attract more new potential buyers and sellers, which mean both buyers and sellers can build up reputations, so, encouraging further good behavior in themselves and others. Also, selling of illegal product is dealt with by withdrawing what is on sale and invariably banning seller. Furthermore, the case said that eBay organizes Voice of the Customer groups to discuss the company in depth. Teleconferences are held for new features and
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