Analytic Essay: Business Bluffing Is Commonly Found in Advertisements

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ANALYTIC ESSAY: BUSINESS BLUFFING IS COMMONLY FOUND IN ADVERTISEMENTS “The ethics of business are game ethics, different from the ethics of religion” (Carr, 1968, p. 136). The ultimate goal when participating in any game is to win. If it wasn’t, then what’s the point of partaking in the game to begin with? However, in order to win you must evaluate your own strengths and weaknesses as well as those of your competition. After doing so, now you can begin to formulate a strategy. The same process occurs in business as well. It doesn’t matter what industry it is since all businesses harbor both strengths and weaknesses. One way to successfully engage in “game ethics” is to highlight only the business strengths in order to persuade the audience. This strategy can be perceived as a form of business bluffing. You’re not lying or deceiving the audience, but rather you’re just not exposing the weakness. If there’s an established trust with your audience, then you don’t necessarily have to give all the details. When it comes to trust there is so much that is unseen. However, if one declines to bluff when conducting business from one deal to another, then he is putting his business transactions at a disadvantage and discounting the opportunities permitted under the business bluffing rules (Carr, 1968, p. 137). On the other hand, if you’re making a statement to deliberately deceive the audience then that is not ethical. Telling the truth and exposing the weakness can make one feel vulnerable and out of control. As a result people lie because they are trying to gain acceptance and control. In general, lying suggests that there’s a degree of inequality taking place, but inequality is a fundamental part of business. However, inequality doesn’t always imply unfairness. You may do unfairness to yourself by not doing your own due diligence. In the

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