McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location, to locations in different states, to a global corporation. McDonald’s continue to thrive on providing meals at a low cost to customers. McDonald’s have more than 30,000 restaurant locations in more than 100 countries around the world. McDonald’s makes billions of dollars each year but they still issues in the global sector (McDonald’s, 2011).
What Makes You Choose McDonald’s? I’m Lovin’ It is the international campaign slogan for one of the most popular fast food businesses in the world: McDonald’s. The yellow arches have become a symbol that is recognized globally. Currently, the McDonald’s corporation is the world’s largest chain of fast food restaurants that serves nearly forty-seven million customers daily through thousands of restaurants in one hundred and nineteen countries worldwide (CITE). Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE).
The charm bracelets and cereals are metaphors for the propaganda being fed to us through the different mediums such as social media and television. We can also speculate that the, “breakfast cereals that lower your IQ by 50 points per mouthful” (Lerner 88) are another metaphor as to how the consumerism keeps us ignorant and increases our apathy for what’s actually happening in the world. Lerner employs allusion in order to show us the corruption which some believe is widespread in our government. This starts with the belief that our government is actually run by big businesses which want to achieve their own goals. They also believe the government wants to achieve its own goals.
Thus, democracy and a fair voting group become tainted. I would definitely say that Comedy Central's Daily Show with Jon Stewart and the Colbert Report are part of the "media" that affects people’s opinion. These television shows are a way to provide comedic relief to the issues our economy faces; however, these shows still have an impact of how the viewer will understand an issue at hand. It is very difficult for anyone to be completely unbiased and with constantly hearing other people’s opinion through the media. We cannot make a decision of how “we” feel about the topic.
They believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate symbiosis. They send the message of preservation and sustainability which follows providing high quality good to customers and high profits to investors. Whole Foods markets have positioned themselves at the hub of this growth by becoming the world’s largest organic food store and earning billions in revenue from their 300+ stores all over North America and the United Kingdom. They continue to thrive as they still hold true to their original ideals and seek out to sell the finest natural and organic products available. Their basic mission: “Whole Foods Whole People Whole Planet are the elements that play a vital role in their company’s success”(Thompson, Strickland & Gamble, 2009).
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success. Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and love the Golden Arches, Ronald McDonald and Big Mac sandwiches. In conclusion as stated before marketing is the foundation of all business and a business cannot flourish without marketing. Marketing is everywhere, it’s just we don’t recognize it because it’s been the social norm, but it’s there in plain sight.
Consumer’s are responsible for their selection in foods and if they chose to consue products that give no nutritional information that is on them. Zinczenko argues that lack of information given to the consumers about the food they are consuming is grounds to file lawsuits against the fast food vendors. Though there is truth to Mr. Zinczenko’s arguments, I disagree, with placing the blame on the fast food supplier’s. Consumer are responsible for . As far as healthier affordable alternatives, you pass just as many Subways, Jimmy Johns or Panera’s as you would a McDonalds.
Food Inc. affectively convinces the audience with the use of logos, ethos, and pathos, that there are problems within the food industry that are negatively affecting everyone’s lives thus we should take action against big businesses in the food industry. The author sets the tone from the very beginning of the movie. Food Inc. starts with the camera panning through the supermarket isles with a calm voice over. This deceptive calm voice hides the message it tries to say. “The food industry doesn’t want you to know the truth about what you are eating because if you did, you might not eat it.” The sense of mystery behind our food and where it comes from just makes the viewer want to know more about the food system.