Analysis of Fyffes Plc as an Irish Business Which Has a Strong Presence in Latin America

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Analysis of Fyffes plc as an Irish Business which has a Strong Presence in Latin America HS2007: Dissertation Laura Annette Tobin Contents Introduction ………………………………………………………………………………………………………… Chapter One An Overview of Fyffes as a Company …………………………………………………………………………………………………………… Chapter Two Where & Why Fyffes Source their Produce from Particular Locations …………………………………………………………………………………………………………… Chapter Three The Ethical Standards that Fyffes Maintain …………………………………………………………………………………………………………… Chapter Four The Business Theory Supporting the Sustainability of Fyffes ………………………………………………………………………………………………………….... Chapter Five Conclusions …………………………………………………………………………………………………………… Introduction The purpose of this dissertation is to share with the reader the reasons behind Fyffes plc selecting particular locations from which to source their produce and, more specifically, the company’s ethical standards with regard to these locations, their labourers and the environment. As I am a second year student, pursuing a course in International Commerce with Hispanic Studies, it is crucial that I have the capability to combine the knowledge that I have gained from both the commerce and the Spanish elements of the course. Studying a business structure that is based in Ireland but does a substantial amount of international trade with Latin America gives me the opportunity to gain a great insight into the present international business world. The company that I have selected to analyse is Fyffes. I decided to choose this particular company as Fyffes is one of the world’s biggest tropical produce distributors and importers. In this introduction, it is my intention to give a clear and precise chapter by chapter breakdown of this dissertation. I will give a plan of how this dissertation shall achieve all of its aims. In the first chapter, I

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