Analysis of Chandler's Three Pronged Investment

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------------------------------------------------- ------------------------------------------------- Alfred Chandler, in his paper entitled “The Enduring Logic of Industrial Success”, argues that industrial success demands a three-pronged investment strategy. Briefly describe the three prongs that he identifies. Do these ideas have any relevance for the situation in which Ireland finds itself today? | * Manufacturing According to Alfred D. Chandler, manufacturing is extremely important in order to make a firm successful. This can all be achieved by having an idea, to make one’s product more consumer-friendly, without any negativity being imposed on the firm’s finances. One of such was Henry Ford’s Standard Oil Trust, where his aim was not monopoly, but economies of scale. Ford has achieved this by putting all of the companies, which were financially tied, under a single management. They have achieved an incredible manufacturing price drop, from 2.5 cents per gallon, to 0.5 cents, and soon after, 0.4 cents, causing the firm to still generate profits, despite underselling the product made of foreign oil. Immense use of kerosene, back in the 1890s and on, also contributed to massive economies of scope being made, allowing the Trust to prosper further, as it saved more. * Marketing Companies, such as Bayer, who have already established themselves on the global market, will have consumers despite going through a difficult patch. An example would be the First World War, inflation and the military occupation of the Rhineland, which has locked out many German companies from the global market for almost a decade. Upon their return between 1925 and 1929, in all their glory, they have encountered further difficulties, such as the Great Depression or the Second World War, which was lurking just around the corner (1939). This resulted in an international

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