An Inside Job

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An Inside Job The Academy Award winning documentary “Inside Job” by Charles Fergusson, analyzes and examines the 2008 global financial crisis, which resulted in the collapse of the financial sector and the loss of trillions of dollars. Fergusson accomplishes an excellent task of explaining the complexities and jargons of Wall Street in a comprehensible manner, and sheds light on the real culprits responsible for the 2008 market crash. The documentary is a total eye opener for the common man, who is shocked to realize that the biggest losers during the financial crisis were not the powerful companies or banks, but rather, middleclass America and the global blue-collar workforce. The director has based his accusations on extensive research and uses the tools of ethos, logos and pathos to put forward his arguments, in an attempt to convince the viewer. This paper will analyze the style in which Fergusson has utilized the three tools as an effective means of putting forth his argumentum, in his persuasive film titled “Inside Job”. Ethos, or ethical appeal, refers to the credibility of the author, or of the person who has put forward the argument as perceived by the audience. In this case, it is the credibility of Charles Ferguson that plays a significant role in convincing the audience. Ferguson’s perspectives on the 2008 market crash should not be ignored, for he is a highly educated academic in the field of financial study, holding a doctorate in political science from the reputed MIT (the Massachusetts Institute of Technology). Additionally, he was a senior fellow at the Brookings Institution and has acted as a consultant for various highly regarded firms such as Apple, Intel and Xerox (Turan, 2010). His qualifications add to his sense of credibility and authoritativeness, providing him with an edge in interviewing the people that are to be held accountable

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