Amnesia Night Club Business Plan

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Chapter One Introduction 1. Overview Lebanon Nightlife is considered the best in the Arab world. The wide variety of nightclubs and different music types makes the Lebanese nightlife a thrilling experience for the visitors from different countries in the world. The Lebanese, who enjoy night life, are always enthusiastic for a new clubbing experience. The awesome nightlife that Lebanese undergo is the outcome of their passion for various kinds of music. The excitement in the nightclubs created by club enthusiasts is to a certain extent responsible for the great enjoyable nightlife in Lebanon. Beirut is the capital of Lebanon. “Beirut has been named as one of the "forty-four places to go in 2009" by the New York Times, one of the world's most influential newspapers” (Daily star, 2009). It has an amazing nightlife like no other city in the world. The nightlife in Lebanon has always attracted visitors from all over the world; and therefore, the need for attracting tourists to take part of the new venue that the owners are considering is highlighted. The good old days are back again with more excitement, variety and new experiences. Late-night parties in Lebanon continue into the early hours of the morning. The Lebanese nightlife does not start before 10 p.m.; thus, making Beirut a non-sleeping city. Indeed, enjoying time by socializing and staying outdoors even at late hours is part of the Lebanese culture. The Lebanese nightlife is comparable to that of any cosmopolitan city in the world. The ambiance and the service of Lebanese nightclubs are in alignment with the international nightclubs’ high standards. The nightlife is continuously evolving with new places opening and others closing like many of the biggest cities of the world such as Spain, Sweden, Holland and the United States of America. The nightclub business has boomed in recent years,

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