American Dream as a Pr-Tool in Political Communication of Barack Obama, Martin Luther King and John Kennedy.

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PROPOSAL Abstract 1. Introduction • Background of the study 2. Main Body: • Objective and tasks • Hypothesis • Problem statements • Object and subject matter • Methodology • Novelty • Professional significance of the study • Literature review 3. Conclusion 4. References Abstract The “American dream”- the machine, which controls crowds. The concept, which has become the most powerful pr-tool and has settled in the minds of millions of people, as the myth of the carefree life. Today, while saying the well-established phrase the "American Dream," we have a running slides flashback with smiling people, bottles of coca-cola, beautiful houses, cars, happy family photos, various material goods, and other associations related to the "promised land" - America . The “American Dream" can claim to be an "expression". Background of the study and Key terms Speaking of the "American dream" concept, primarily the understanding of the etymology of this phrase is needed to be researched. First the term "American dream" came from the pen of the historian James Traslou Adams, who published the book “Epic of America” in 1931. During that year, the U.S. experienced a severe economic crisis - the Great Depression. Adams asked the publisher to name the book the "American Dream" but he refused, saying that the real American will never spend $ 3.50 to buy a dream. That happened to be the publisher`s biggest confusion. European settlers had one of the strongest incentives - the dream of the true scope for human initiative, which is not constrained by any social class hierarchy, no religious or political bias, or educational and cultural qualifications, which was an insurmountable barrier for

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