Alternative Beverage Analysis

1995 Words8 Pages
Analysis of Global and U.S. Alternative Beverages Industry May 22, 2011 In analyzing the alternative beverage industry, PepsiCo was the worldwide leader of alternative beverages with a global market share of 26.5% and a 47.8% share of the U.S. market share in 2009. Coca-Cola held a global market share of 11.5%. PepsiCo and Coca-Cola both sold their brands in over 200 countries. Although Coca-Cola was the worldwide leader in carbonated soft drink sales, it trailed PepsiCo in alternative beverage sales. PepsiCo should strive to maintain their alternative beverage sales in the U.S. while increasing their global sales. A strategic issue facing PepsiCo is to maintain the alternative beverage sales while increasing carbonated soft drink sales through product improvement. With a healthier lifestyle being forefront with consumers, PepsiCo should continue to develop healthier choices in our alternative beverages and continue to improve the soft drink industry with healthier choices as well. PepsiCo should also continue expansion of their product line and product innovation. Aquafina, Frappuccino, Tropicana and Gatorade were the top sellers in their product lines. We should continue to expand these lines to include new flavors and healthier ingredients. PepsiCo was the largest seller of snacks in the U.S. and should continue to grow these product lines as well. PepsiCo is the distributor for Rockstar and Amp energy shots along with Frappuccino DoubleShot energy drinks. Rockstar sales were 8%, Amp sales were 3% and DoubleShot sales were 3% in 2009 compared to Monster Hiltman, distributed by Coca-Cola, sales at 27%. We should increase sales in these lines. PepsiCo should also develop and introduce their own energy shot making product enhancements so that they are safer for the consumer than the existing energy shots. We should consider reducing the amount

More about Alternative Beverage Analysis

Open Document