Aldi Essay

459 Words2 Pages
Discussion questions: 1. How does ALDI’s strategy lead to a competitive advantage? How does the company achieve this strategy? The business strategy concept implemented by Aldi can be regarded as very simple but effective. Aldi’s core business concept is to reduce cost in every way. Although both Aldi and Wal-Mart are the successful retailers by adopting cost reduction strategy, Aldi is very different from Wal-Mart with regard to its method of implementation. Aldi is featured with high efficiency of operation and management based on the cost-reduction principle. All Aldi’s stores in the world are characterized by simple design and decoration thus to minimize the cost. Aldi’s costsaving method is reflected through the followings: Compared to Wal-Mart, generally each Aldi store occupies only 750 square meters which can greatly cut down the rent and expenses of water and electricity consumption. Limited number of good-quality products for selling in the stores to save the expenses of shelves. A typical Aldi store only sells about 700 products which is less but able to satisfy the dairy necessities (Pradhan, 2010). The grocery structure saves the logistic cost greatly and enables Aldi the absolute advantages of negotiating to suppliers with respect to the quality control and price. Employee strategy: Aldi usually employs four or five employee for one store compared 15 employees at a standard supermarket. Although Aldi pays more to its employees but it have eventually reduced the employee cost. Simple promotion method: compared to Wal-Mart or Carrefour, Aldi never does advertising or public relations. Aldi holds the view of saving the cost for benefiting the customers because all the expenses related to the PR or marketing are all paid by customers. Aldi’s business strategy is also based on the customers-orientation concept. Aldi focuses the needs
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