These items are items that the consumers are asking for and are in a high demand for which brings us into the store to shop or even browse because we know that there is always some new merchandise that is put out. There are times that what I find in this store seems so original that I am always returning to see what other new items I may come across. The customers will pay money for the products that are desired from Sincerely Yours which is exchanging product for
Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
The company wants customers to feel no matter what type of day they have they can come to enjoy organic bake goods and a relaxing atmosphere at Delight Bakery Café. Delight Bakery Café SWOTT analysis report will need to focus on questions pertaining to the company’s strengths, advantages, resources, market strength, and what makes them stand out from their competition. The SWOTT report will gather internal and external information on the company from surveys on customer’s opinions along with the competition this will help to identify the company strength. The next step will be to identify the company weakness by asking questions like what can we improve on or what changes would you like to see in the future. The company needs to identify what is the contributing factor in loss sales and revenue.
The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations. Kudler’s business innovation strategy aligns with its technology initiative, and allows it to better execute it business, manage and better control its risks as well as increase its sales and profitability. Most companies today understand that repeatable business process is one of the key
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department. It allows the top managers of each area to monitor productivity and make strategic adjustments that are beneficial for that department. The key here is specialization. This is a small business that needs to be very specific in its administration and product availability. The key positions that support the functional organizational structure are the President, the Store Managers, the Director of Finance, the Director of Human Resources, and the Director of Store Operations.
The retail industry uses this information to create a more inviting experience for the consumer, and they have discovered that the promise of great deals through the use of advertisements, colorful signs, attention-getting logos, helpful and knowledgeable employees, and easy-to-access products inside of the stores. These tactics may increase the amount money spent and/or the volume of products sold. The retail industry has devoted many resources to understanding what motivates consumers. Malcolm Gladwell in his essay “The Science of Shopping” explores this trend of studying consumer shopping habits. Gladwell points out, “There are companies that put tiny cameras inside frozen-food cases in supermarket aisles” (408).
In May last year it was said that Morrison’s is putting into place a network of lockers to its stores that will allow shoppers to pick up click-and-collect parcels. Once again Morrison’s is putting this into place to compete with the other big supermarkets. The first Morrison’s collection point is already operating at the store on Dewsbury Road in Wakefield but it is still a process with a lot of progression to go. Having a click collect system in place is an advantage for Morrison’s as again it is now like the other four supermarkets as they also have the click and collect scheme but it is also an advantage for regular customers at Morrison’s as they can order stuff online and just pick it up in store this also saves customers delivery costs. Overall Morrison’s have responded to their competitive pressures fairly well however there are also some disadvantages this includes the time in which they entered the online grocery market and the risk they took on comparing prices with stores such as Aldi, furthermore with recent news it is clear Morrison’s have not been making consistent profits therefore this shows some of their strategies to not be so