Airtel Impotence Of Economic

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AIRTEL Introduction Indian telecom industry is the third largest telecommunication network in the world and second largest in terms of wireless connections. In India Airtel is largest telecom company. Airtel has Monopolistic market structure. In monopolistic competition there are many firms. There are free entry and exit in long run. Company has market power. Buyer and sellers have perfect information. There is product differentiation. 1.Product differentiation Airtel sell products that have real or perceived non-price differences. However, the differences are not so great as to eliminate goods as substitutes. Technically the cross price elasticity of demand between goods would be positive.In fact the XED would be high. Monopolistic goods are best described as close but imperfect substitutes. The goods perform the same basic functions. The differences are in "qualities" and circumstances such as type, style, quality, reputation, appearance and location that tend to distinguish goods. 2.Many firms There are many firms in each MC product group and many firms on the side lines prepared to enter the market. A product group is a "collection of similar products". The fact that there are "many firms" gives each MC firm the freedom to set prices without engaging in strategic decision making.The requirements assures that each firm's actions have a negligible impact on the market. 3.Free entry and exit In the long run there is free entry and exit. There are numerous firms awaiting to enter the market each with its own "unique" product or in pursuit of positive profits and any firm unable to cover its costs can leave the market without incurring liquidation costs. This assumption implies that there are low start up costs, no sunk costs and no exit costs. 4.Independent decision making Each MC firm independently sets the terms of exchange for its product. The

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