2010 • WestJet is named to the corporate cultures hall of fame after five straight years of being selected as one of Canada’s most admired corporate cultures by Waterstone Human Capital. • • The WestJet RBC MasterCard and the WestJet Frequent Guest Program are launched. In 15 years, WestJet grows from three aircraft, five destinations and 220 employees to 91 aircraft, 71 destinations and more than 8,000 WestJetters. 2004 • WestJet begins transborder service to seven U.S. cities. • • WestJet announces its third stock split.
WestJet strives to be one of the five most successful international airlines in the world. WESTJET and Westjet vacations have been declared the top brands in national study. The people-driven brands has continued
Southwest Airlines is only one of its kinda unique enterprise. It is the fifth largest passenger airline in the United States, currently operating 520 Boeing 737s throughout the United States. The company essentially functions as a point-to-point operation rather than a hub-and-spoke service unlike its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) Southwest has unique various competitive advantages, which have led it to be a strong performer within the industry. Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
They carry approximately 32 million passengers a year. They have to focus on a variety of goals and objectives for both short and long term survival in the competitive global market. Their aims, objectives and goals are to maximise profit in the long-term by focusing on improving and maintaining outstanding customer service, becoming the world’s leading premium airline and gaining competitive advantage. They have a goal of transforming British Airways into the world's leading global premium airline which requires meeting the rising expectations of their customers. Their investment in their staff, fleet and facilities ensures they provide the very best in customer service.
Within its first year and a half, Joe Fresh had chalked up $400 million in retail sales which led to the first standalone store in Vancouver in 2010. The next year, 2011, was a huge year for Joe Fresh due to four retail outlets opening in New York City and a temporary “holiday store” on Madison Avenue. After a large success during that year, Joe Fresh opened it’s first flagship store in early 2012 on Fifth Avenue. Their advertising slogan was ‘Irresistible fashion for Everyone. Affordable fashion for Anyone," once again appealing to the nature of New York’s lower priced yet high fashion market of consumers.
Alaska Airlines Marketing Plan Jason Miller Sumiah Ashley Jaber Quintus Qiu Due: May 15th, 2013 EXECUTIVE SUMMARY Alaska Airlines, operated by Alaska Air Group, is based in Seattle Washington. It is a major carrier—the seventh-largest US airline in passenger traffic. The airlines has been ranked the highest in customer satisfaction of traditional North America airlines by J.D. Power and Associates for the fifth consecutive year in a row. In the hopes of becoming the leader in the airlines industry, the Investor Relations team hopes to raise capital in the form of a stock issuance.
We used this difficult period as an opportunity to focus internally reviewing our functions such as operations, services, products, fleet maintenance, fuel savings, contract negotiations and manpower optimization. We applied tighter control over expenditure and implemented costcontrol measures, higher asset productivity and more streamlined processes.' He added, 'While we are pleased with what we have achieved so far, we have set a definitive action plan for 2012 to achieve a further 15% reduction on our cost base this year and are aggressively pushing forward towards our target.' 'All these measures are being taken while maintaining the highest levels of flight safety, schedule reliability and passenger convenience. The credit goes to all my colleagues at every level and every department, who have been working together to achieve this,' Mr. Majali concluded.
So when the Australian company called Foster’s which is the largest wine company in Australia offered them a great deal to buy Beringer Wine Estates for $1.5 billion, the Beringer accepted the deal. After reviewing the back ground above, we come to the key issue in this case: How to keep performing well after the “New World” arrived. When we mean the “New World” is actually means the challenge from the globalization. “From 2000-2002, several prominent American-based wineries and beverage conglomerates set up joint ventures with other “New World” wineries from Australia. The purpose of these joint ventures were to enable California wineries to increase market share; create synergy with distribution channels, marketing, and sales; diversify production sources and growing seasons; and reduce costs.
Define the Plan and Budget A. What methods of marketing have been used in the past to communicate to the customer? 1. What has worked most effectively? 2.