Air Asia Essay

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Introduction:

AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia.

Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business.

Through the corporate philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport.

AirAsia creates values through the following vision and mission. AirAsia’s vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Whereby, their mission is to create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with AirAsia and maintain the highest quality product, embracing technology to reduce cost and enhance service levels.

       

What are the main factors that a passenger considers when selecting his preferred airline? AirAsia is selected as our research airline and there are a few things that we can look into, please see below:-

Price:
Price is always one of the main considerations that people will look into for purchasing a flight. Nowadays, AirAsia is renowned as a low fare airline, and it introduced its low fare, no frills concept in December 2001. AirAsia strives to provide low fares at quality service and maximize profit. The airline optimised costs by operating a faster turnaround time, improving aircraft utilization and crew efficiency, providing ‘no...

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