Advertising: Information or Manipulation?

618 Words3 Pages
Advertising: Information or Manipulation? Advertising is a smart idea to show the advantages of any product in the most attractive way. Advertising is a way of getting a product or an idea to the general public to advertise the positive aspects of it. Advertising is a good way of persuading the people to purchase a product or believe in an idea that the advertisement presents. Advertising has many forms. They come in propaganda or in mass media (television commercials). Traditional advertising is meant for persuasion and is made to give off positive aspects about an object or specifically a product to make them purchase or believe in the ideas that the advertisement provides. This is not true in present day. The present day advertisement evolved and now brainwashes the people to buy or believe in the things in the advertisement. Advertising is more about manipulation than information. Advertisement is made for persuasion but people have used this tool to actually control the thoughts of many people. For example, Proactive Solutions are contained in many different advertisements available today. Proactive Solutions messages are very unethical. These messages are hidden in words or drawings to control the people. Following ethics decides whether the ad is made for information or manipulation. If the ad contains unethical ways of persuasion then it is made for manipulation. Many companies threw ethics out of the window. Following ethics means less sales and less effectiveness. For the huge benefits they crave, they threw ethics and joined the dark side. Now advertisements are solely made to persuade people to pay more money than the actual cost of the product or an idea. These ads, most of them today are mainly legal scams pasted in the window of your nearby super market. Nowadays, when we want to buy a product we get confused by the large number of companies that
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