For instance, a cigarette company uses ads to promote its product not because it believes that cigarette would help the people, but because it believes that the ads would help to increase its own profit--selling more cigarettes. It is true that ads develop “selective demands for individual brands” (Source B); however, in a moral sense, creating ads to encourage people to smoke more is unacceptable. As a human creature, I fully understand that self-interest is really important to the people;
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
240). Using this strategy of promotion could cause more exposure for KFF and help them become more globalized. If the company carries and sells the products the right way, the consumers will think “this company means business, let’s show our appreciation”. To make any company grow individuals need to promote it in the right way because promoting a company the wrong way could cost the business
A04- RECRUITMENT Job advert Fit for purpose The good points about the job advert are that it looks consistent because it has the same font throughout. The impact this has is that it makes the document more appealing and attracts candidates leading them to applying for them job. If it wasn’t the job advert would not look attractive and not many candidates would apply for the job meaning Topshop can lose out on potential candidates that can help Topshop develop and increase profit. It has the business logo which tells candidates who the business is and it makes the document look professional. The impact this has is that candidates find the document more appealing leading them to reading the advert and if they think they are suitable for the job they will apply for the job.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
Using the Consumer Decision-Making Process The consumer decision-making process plays a major role in the purchases that consumers make. It is important for Kudler to understand this process to succeed in sales and to understand which marketing tactics work best for consumers. Kudler will want to make this decision making process seem simple for consumers. This makes the decision easier for consumers and reassures the consumer the making of the right decision. To make the decision simple, Kudler will reassure that the information consumers are obtaining about specific products is trustworthy.
The factors we have identified in the pricing strategy will also help us to shape meaningful messaging to customers. These efforts executed properly will allow the business to secure higher sales prices and in turn offer matchless
It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
| PROMOTIONAL STRATEGY SUBMISSION | | | | PROMOTIONAL STRATEGY SUBMISSION | | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. Why are we advertising? To raise Capital One’s Awareness and communicate a position in the marketplace in order to achieve growth and change the market’s perception of its financial products. The objective of advertising is to target new customers with their low interest rates as well as to focus on existing customers by promoting their hassle free products and services. 2. Who we are talking to?