Without prior market penetration of an organization’s competetitors, the usefulness and effectiveness of properly marketing a new product or service can be quite burdensome. This is due to the fact that an organization runs a major risk of constantly striving to maintain its customer base, as the new type of product or service has not yet been introduced into the maintstream. Additionally, pricing may be an issue based upon: Should pricing be very low to attract new buyers?, or Should pricing be set high to offset initial entry into a new marketplace? These are the questions that an organization must face, but for the most part, being a
Despite CanGo’s initial success, however, the organization is not without its fair share of concerns. The primary issue with CanGo is that it lacks a formal strategic business plan. The company has also failed to clearly define what its short-term goals and long-term goals are and how it plans to go about realizing those goals. The company also has problems with its current organizational structure. Although roles are clearly defined, CanGo often succumbs to a centralized form of decision-making, with Elizabeth Bennett micromanaging to such a degree that the decision-making process almost becomes paralyzed.
The ability to tap into the global labor market will make the company more competitive by being able to offer competitive prices on products due to lower overhead cost associated with the offset in the labor cost. Attracting employees to join the company is the better option unless there is a management position that requires exceptional talent to fill the position. Relocation of prospective employees can be costly to the company and there is no guarantee that they will be long term employees of the company. With the company's plans for expansion I would recommend overstaffing. This will allow the company to stock pile talent for future
Sainsbury's is a hierarchical organisation. One of Sainsbury's aims is to make shopping more quick and effortless for customers. In order to find out how this can be done the marketing and research department has to look into this case. By doing this Sainsbury's are able to meet their targets. As Sainsbury's have a hierarchical structure they are most likely to lose a lot of money because for the marketing and research and development departments to carry out their functions they would need funding from the finance department.
Certain problems in this case are having an outdated and no comprehensive inventory that causes their control system to reflect improper supply amounts. Another issue is the fact that all of their purchase orders need to be on a “rush basis”, an issue that is derived from their outdated inventory control system. Also, this company has no type of forecasting system that can aid them in their understanding of how large their purchases need to be. Some solutions to these problems would be adopting a forecasting group that can use previous sales data in order to draw best estimates regarding their future sales. This way the company can decrease the amount of shortages they undergo during production.
Investors investing in an IPO are aware that it takes time to see a solid return/profit when a company is expanding into new ventures and that risks are involved. Most importantly, investors know that a risk has to be taken for continued growth and for the health of the company. CanGo needs to offer an IPO so that they have the funding to expand and grow. Issue 4 Hidden costs The team at CanGo hasn’t even considered what the hidden costs to the business might be if they branch out into the new projects they are currently exploring. They are not adding additional staff, equipment, or software so spreading the resources out could cause the quality of the existing products to suffer.
Acquire or Develop Talent Tanglewood should acquire talent, because it wants to keep performance and customer service at high levels. In addition, while old stores under Tanglewood have the same basic look, the management styles and human resource can use some improvements. Acquire talent is very helpful for new stores, because employees would “hit the ground running” and be at the peak performance the moment they arrive. Hire Yourself or Outsource Personally, I think Tanglewood should hire itself. Outsourcing is more practical for small and medium companies.
Determine how best to use your company's strengths to overcome the strengths and overall performance of the competition you've found. How can you do even better? Possibly you'll have an offsetting strength that offers even more to customers. Start working on plans to develop your business into the dynamo you planned for it to become invest the time to double check your competitors for changes they've made. Examine the marketplace to make sure new competitors haven't found a way in without you knowing it.
Buyers purchase from multiple sellers at once, such as customer stores. Risk of entry to potential competitors: This is the risk of someone new coming into the business markets. Barriers to entry Brand loyalty: This means that if you have a good brand, people will be loyal to that particular brand and always purchase products from that
New laws and regulations come about because of social and political changes. Organizations abiding by state and federal laws and regulations may result in the organization spending more money on additional taxes, new technology development, and legal fees. Competition may consist of the startup of a new organization offering similar services and products in the same marketplace, which presents a new challenge. The customers are the most critical in the environment. As the end-users, they will usually improve the organization’s image in the community because of satisfaction with the product or service, or ruin the image of the organization in the community because of dissatisfaction with the product or service.