Adidas Coorperation Essay

680 Words3 Pages
Leadership and Management of Adidas Corporation Introduction: Within this introduction you will be taken through the Adidas Cooperation’s mission statement, The Diversity throughout the workplace, the worldwide impact they strive for, the culture throughout the organization, and the basic structure of their organization. Mission statement; “The Adidas group strives to be the global leader in sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” Adidas mission statement declares that they are passionate about creating a sport lifestyle for their customers. They are innovative, and seek helping athletes of all levels hit their peek performance. They are consumer focused and continually improve the quality, look, and feel of their products to ensure the highest value product. Adidas is a global organization that is socially and environmentally responsible creating diversity and rewarding all shareholders and employees financially. They are dedicated to delivering financial results and committed to continuously strengthening their brands and products to improve a competitive position. Employees and Diversity; Adidas gives their employees knowledge and performance opportunities to improve the excellence of our leaders. They advance a corporate culture of performance, passion, integrity and diversity. These traits are crucial to stimulate innovation, team spirit and engagement. Adidas believes that employee satisfaction drives commitment, commitment drives engagement, and engagement drives business performance. Adidas employees are offered training to build on their strengths, improve their skills and overcome their own challenges. The method of joining individual aspirations to organizational needs is the highest priority. Adidas strives to have the right team by focusing all activities on the completion

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