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Address Forms In Commercial Advertisin Essay

  • Submitted by: Betina
  • on December 4, 2011
  • Category: English
  • Length: 23,123 words

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Below is an essay on "Address Forms In Commercial Advertisin" from Anti Essays, your source for research papers, essays, and term paper examples.

Table of contents

Introduction …………………………………………………………………………..2

1. The role of address forms in communication ……………………………………....4

      1.1. The notion and general usage of address forms ………………………..4

      1.2. The development of address forms within the context of business ……9

2. Language within the context of business and advertising…………………………18

      2.1 Goals of advertising ……………………………………..……….……18

      2.2. The notion and division of target groups in marketing ……………….20

      2.3. Sociolinguistic factors pertaining in reaching the advertising goals.….23

3. Use of address forms according to different target groups………………………..33

      3.1. Kinds of address forms in advertisements………………….......……..33

      3.2. Use of verb forms for addressing different target groups ………….…42

Conclusions…………………………………………………………………………..55

Thesis………………………………………………………………………………...58

Bibliography ………………………………………………………………………...60

Introduction

Competition is prevailing in the modern society and nowadays the consumer demands more and more products and services to be promoted and distributed, which is normally the task of the marketing area. One of the most important tools of marketing used to promote products and services for different target groups at any area are advertisements. The texts of such advertisements are to be made very carefully in order to bring the message intended by the authors of the advertisements to the concrete target group. The main function of such advertising “messages” is a persuasion of a concrete target group to act in the necessary way.

According to sociolinguistic assumption, each of such target groups uses a language code which more or less varies from the language codes used by other groups of people. An address form in a way serves as an indicator of the language code which may be purposefully used and refers to the concrete audience. Thus, a properly used address form attracts the attention of a...

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APA Citation

Address Forms In Commercial Advertisin. Anti Essays. Retrieved January 18, 2018, from the World Wide Web: http://www.antiessays.com/free-essays/Address-Forms-In-Commercial-Advertisin-138781.html