Aalsmeer Essay

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Task As the IT Consultant you have been hired to recommend how the use of modern information systems and technology might ensure the continued success of the Aalsmeer Flower Auction. Write a management consultancy report that addresses the following: 1. Identify and analyse the business and information requirements of the board of the Aalsmeer Flower Auction, suggesting a suitable information strategy which will help them to achieve their business objectives and ensure competitive advantage in the industry. (35%) 2. From your knowledge of systems theory and systems development discuss an appropriate methodology which would help the Aalsmeer Flower Auction to identify and develop a new information system which would help them to cope with a changing environment. (35%) 3. Consider the impact and effectiveness of a new system for the organisation, management and employees. (25%) 4. Your answer should be set out as a formal report and written in good business English. Presentation should be neat and should include appropriate tables and diagrams, a bibliography and word count. Any appendices should be minimal. (5%) 1 Introduction Aalsmeer Flower Auction is the largest flower auction and the largest commercial edifice in the world (Guinness World Records, 2001) located in Netherlands offers global growers, wholesalers and exporters to trade flowers and plants. It is a grower's cooperative with over 3,500 member companies. Most of the flowers come from the Netherlands but some also come from Israel, Kenya, Zimbabwe, Zambia and other foreign countries. (Aalsmeer, cited plantsgalore.com, 2009) The flowers around 20 million stems per day are waiting for over 1,000 buyers to be bid and there are 13 auction rooms available in the unique form of auction that is distinctly Dutch. (Trunick P., cited logisticstoday.com, 2007) Objectives From the case study, I have defined

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