A Taste Test: Bargain Brand or Name Brand

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A Taste Test: Bargain Brand or Name Brand November 12, 2012 Abstract The purpose of this experiment was to decide if the bargain brand name, Publix Honey Graham, graham crackers were preferred equivalently by college students to brand name, Nabisco Honey Maid, graham crackers, based only on taste. The data was collected by using a single-blind experiment with randomly assigned labels to the two different types of graham crackers. The order of presentation was randomized and the participants were asked to close their eyes while they were participating in order to exclude bias. We analyzed the findings by using a hypothesis test and a confidence interval. We concluded that the two brands were not equally preferred; hence the name brand graham crackers were preferred over the bargain brand. The hypothesis test showed that there was not sufficient evidence to show whether there was a difference in the preference of the two brands, but the confidence interval showed that only a small percent preferred the bargain brand to the brand name. Hence, the hypothesis and the confidence interval show that the two brands were not equally preferred because the hypothesis was outside the confidence interval. Materials and Methods The purpose of this experiment was to decide if the bargain brand name, Publix Honey Graham, graham crackers were preferred equivalently by college students to brand name, Nabisco Honey Maid, graham crackers, based only on taste. The materials that were used were Publix Honey Graham crackers, Nabisco Honey Maid graham crackers, coffee filters, a marker, and a computer with internet for StatCrunch access. A single-blind taste test was performed, meaning the experimenter determined the Brands and they knew which brand was the name brand and which was the bargain brand, but the participants did not know. To randomly assign brand labels, StatCrunch was

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