Some aspects are proposed to succeed in selling more newspapers. Journalists will sell more newspapers if the name of the newspaper is attractive and if the articles are short and interesting. In addition to that, the intellectual level of quarter- educated people is manipulated and used as a tool for newspaper companies to succeed. Some ideas are suggested for a newspaper company to transform newspapers into a commercial success.
If the name of the newspaper is attractive and if the articles are short and interesting, journalists will sell more newspapers. People are attracted to buy a product because of the name of the product, and if the name of the newspaper is slightly changed, many people will buy the newspaper: “that little alteration would in itself have an enormous effect” (l.8, 9). Besides, customers will only be interested and buy newspapers that contain very short and sensational pieces of writing: “No article in the paper is to measure more than two inches in length” (l. 24). Clearly, people will buy newspapers if name of the newspaper arouses curiosity and if the articles are short and attract a great deal of attention and interests.
In addition to that, the intellectual level of quarter- educated people is manipulated as a tool for newspaper companies to succeed. It is suggested that journalist should give pieces of writing that have not much value to trap the targeted customers who are in general less educated: “answer fool to his fooly; supply a simpleton with the reading he craves” (l.39, 40). Besides, if the style and the contents of the newspapers are at the same level as the readers, quarter- educated will be encouraged to buy more newspapers: “the quarter- educated? It might encourage them a taste for reading” (l.52, 53). In short, if journalists consider the intellectual level of less educated people, more newspapers will be sold.
In short, some aspects are suggested to sell more newspapers. If the name of the newspaper is attractive...