A Jewelry Company Is Considering the Use of Financial Incentives and Job Enrichment to Enhance the Job Performance of Its (I) Sales People (Ii) Jewelry Designers a) Evaluate the Effectiveness of Using Financial

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The use of financial incentives are more effective in enhancing the job performance of sales people than jewelry designers. For sales people, sales performance is more measurable and therefore easier to link with financial incentives. For example, financial incentives can usually be performed by solely considering the sales figures. Higher sales figures imply better sales performance and financial incentives should be distributed to those who perform well. But for jewelry designers, the job of them is difficult to quantify and therefore difficult to link financial incentives with performance. For example, the idea of fashion, the sense of dignity or beauty is quite abstract and subjective. There are no standards or guidelines to tell what exactly they should be. Even though the sales figure of the new design is optimistic, it may not be the result of the marvelous and spectacular design but it may due to the hard work of salespersons. Numerical data can not fully show the value of work done by the designers. Thus, financial incentive is impractical and ineffective to motivate and enhance the job performance of jewelry designers in the company. Moreover, sales people have higher need for financial rewards. It is because many salespersons work on part time basis and many of them are still students, who have a shorter vision toward their work and they usually need money more rather than job satisfaction. Therefore financial incentives are more effective to improve their job performance. For instance, the company can offer commission or bonuses to salespersons who perform well so as to stimulate them to work harder for the company. However, jewelry designers usually work on a full time basis and thus they have a longer vision toward their job so that they will have higher need for work achievement and satisfaction rather than money matter, which renders financial

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