The Effect of National Culture on the Choice of Entry Mode Author(s): Bruce Kogut and Harbir Singh Source: Journal of International Business Studies, Vol. 19, No. 3 (Autumn, 1988), pp. 411-432 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/155133 . Accessed: 02/06/2011 09:27
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THE EFFECTOF NATIONALCULTUREON THE CHOICEOF ENTRYMODE Bruce Kogut*
Stockholm School of Economics
of Abstract.Characteristics nationalcultureshave frequentlybeen claimed to influence the selection of entry modes. This article investigatesthis claim by developinga theoreticalargumentfor why culture should influencethe choice of entry. Two hypotheses...