Theeffectofnationalcultureonthechoiceof Entrymode Essay

The Effect of National Culture on the Choice of Entry Mode Author(s): Bruce Kogut and Harbir Singh Source: Journal of International Business Studies, Vol. 19, No. 3 (Autumn, 1988), pp. 411-432 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/155133 . Accessed: 02/06/2011 09:27
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THE EFFECTOF NATIONALCULTUREON THE CHOICEOF ENTRYMODE Bruce Kogut*
Stockholm School of Economics

Harbir Singh**
Universityof Pennsylvania

of Abstract.Characteristics nationalcultureshave frequentlybeen claimed to influence the selection of entry modes. This article investigatesthis claim by developinga theoreticalargumentfor why culture should influencethe choice of entry. Two hypotheses...