Engineer Essay

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With special thanks to the co-authors who helped in making this book: Axel Koch, Dr Sari Abwa, Juri Wagenleitner, Norbert Dressler and Thorsten Mattig, Roland Berger Strategy Consultants. Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. First published in Great Britain and the United States in 2007 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk 525 South 4th Street, #241 Philadelphia PA 19147 USA

© Bernd Gottschalk, Ralf Kalmbach and individual contributors, 2007 The right of Bernd Gottschalk, Ralf Kalmbach and individual contributors to be identified as the author of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN-10 0 7494 4575 0 ISBN-13 978 0 7494 4575 1

British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data Mastering automotive challenges / Bernd...