Marketing Plan Essay

Street Customs Marketing Plan
                                1. Background
Street Customs is a new automotive performance establishment which will be located in Beverly Hills , Ca. After carefully surveying and researching we found that the best fit for the company will be at Beverly Hills and will give the company the most possible growth. It is home to about 4000+ local residents with an average annual income of 50,000-75,000. Due to the fact that it will be independently owned and operated it will be considered a family business as many say , giving us the possibility to give the best service at the best pricing without having a company taking a percentage of the revenue for using its name.

                                                                  2. Company Description
    Street Customs was started by Nshan Darbinyan , to serve as a auto customization boutique for its customers, it will offer high end automotive customization and have it done all I house , to have the best quality possible. The company will offer high quality customization with affordable pricing to its clientele, Auto Customization is popular within people, ranging from tints to performance modifications to full Automotive Customization.
    Street Customs believes, by offering high-quality automotive customization specifically tailored to the customer’s needs will be very successful and popular. The marketing plan will outline how the company will start-up and grow to more than 3 locations in the Southern California area, by providing its customers the best possible service.

                                            3. Strategic Focus and Plan
      Our marketing plan focuses on the strategic planning of Street Customs to make it a successful business. There are three areas that will discuss: mission statement, financial and non financial goals, and competitive advantage.
Mission Statement
      “To provide top of the line auto customization, to meet the...