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Beauty sells products; that’s the argument that Marshal Cohen uses to justify this opinion about the hiring protocol at many retail stores. Cohen believes that by hiring better looking people, stores are able to promote their products and increase sales. It is understandable why companies make these selections, but people should not accept all of the discrimination as typical. By hiring only “good-looking” people, retail stores are showing prejudice and discriminating. Companies should open up their criteria for hiring to apply to more people and make the selection process revolve around hard-work and ability not looks.
While stores attempt to create a certain vibe within a store, they need to make sure that they are not making too many decisions for employment based on prejudice views. While having certain people working may attract a certain group of people, they are losing the business of people who feel no connection to the store because of the type of employees. If a store only has Caucasian and blond people working there, people with any other heritage would feel uncomfortable and decide not to buy the clothing from there. At Hollister Co., many of the employees in the main floor are white, and the people who are of any other race are in the back. This can result in people who may like Hollister Co. clothes to feel uncomfortable, and that they shouldn’t be shopping there. Also customers may feel that they are not wanted because they do not fit “the look”. “Abercrombie’s ‘Classic American’ look, pervasive in its stores and catalogs and on its website, is blond, blue eyed and preppy” (Greenhouse).
A large percentage of stores revolve around a certain look. In southern California, if you walk into a mall you will see different crowds of people at different shops. At the Topanga Mall, there is great discrimination as you walk through; in the newer part of the mall you will see people who are higher class and Caucasian; while it seems in...