fInformal Proposal: Student Sample #4
Date: September 26, 2001
To: Nellie Aimes, Owner, Generic Maternity Boutique
From: Sarah Fandango, Claire Seymour, and Clarisse Nixon
Subject: Proposal to design a target customer follow up sheet for Generic Maternity Boutique
This proposal is a recommendation to Generic Maternity Boutique to implement a customer follow up sheet in order to benefit both the company and its customers. Moreover, we propose to select the Profcomm team to research and design the most effective template.
We suggest to construct a customer follow up sheet in order to attain superb customer service while simultaneously providing Generic Maternity Boutique with a tool to achieve a productive and efficient business operation. In order to provide Generic Maternity Boutique with the resources to make valuable customer information available, our team will:
* Work in collaboration with Nellie Aimes, the owner, to provide a template that will work most efficiently for this particular business
* Research outside businesses customer follow up sheets to explore different designs and thus create an effective template
* Explore and present how a customer follow up sheet will benefit Generic Maternity Boutique
Introduction and Background:
Currently, entrepreneurs and small business are part of a competitive market. The competition that e-commerce brings to the industry forces stores to go above and beyond with personal, one-on-one interactions. Due to the competitive market, a retail store needs to define how it will establish a loyal customer foundation. In Generic Maternity Boutique's case, the target consumers are expecting mothers. We believe that the most efficient way to make its customers feel important and to keep them coming back is to implement a customer follow up sheet. This team has the credentials, knowledge and experience to create a perfect template for this store. All members of the team are Retail majors...