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The Company
Best Buy is the largest electronics specialty retailer in the United States. Best Buy stores sell home office equipment, audio/video equipment, cameras, appliances, personal computer services, DVD’s and CD’s. The mission of the company, “to bring technology and consumers in a retail environment that focuses on educating consumers on the features and benefits of technology and entertainment products” is based off of a fundamental vision “to make life fun and easy for the consumer”. In keeping with this mission, Best Buy locations are visible and easily accessed and a new customer-focused store concept has been recently introduced, “Customer-Centricity” to make the consumer’s visit to Best Buy pleasant. The effectiveness of the mission is apparent when you consider that the net sales for Best Buy from 2003 to 2005 steadily increased from $20.9 to $27.4 million.
The company is sub-divided into five different divisions to serve consumers. A Best Buy U. S. operation is the largest of the 5 sub-divisions. It consists of 668 stores (not including divisional operations) across 49 states. There are twenty Magnolia Audio Video stores which span across Washington, Oregon and California. The stores are similar to the other Best Buy stores in U. S. except they specialize in high-end electronics and house commissioned employees. Also, for the convenience for their high-end consumers, a service department is included in each Magnolia Audio Video location. Best Buy has a presence in Canada through its 30 Best Buy Canada stores which mirror the Best Buy U. S. stores and 114 Future Shop locations which mirror the Magnolia Audio Video Stores. Geek Squad Inc. is the final division of Best Buy which offers residential and commercial computer support services 24 hours a day. The Geek Squad guarantee is that ‘if for any reason you are not completely satisfied with our service, we’ll remedy the problem free of charge.” Geek Squad is...