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Final Exam
1. Transition: A word or phrase that indicates when a speaker has finished one thought and is moving on to another.
2. Signposts are very brief statements that indicate exactly where you are in the speech.
3. Question of Fact: These questions of fact can be answered absolutely. You can look up the answers in a reference book, and no reasonable person would dispute them. The answers are either right or wrong. Ex: To persuade my audience that William Shakespeare didn’t write the plays attributed to him.
4. Question of Value: A question about the worth, rightness, morality, and so forth of an idea or action. Ex: To persuade my audience that bicycle riding is the ideal form of land transportation.
5. Question of Policy: A question about whether a specific course of action should or should not be taken. Ex: Should same-sex marriages be legalized?
6. Five step of Monroe’s motivated sequence: a) attention; b) need; c) satisfaction; d) visualization; e) action.
7. Another organizing speech method is: Problem-Solution Order.
8. Three kinds of evidence should be used by a persuasive speaker: Example, statistics and testimony.
9. Three tips for using evidence: Use specific evidence; use novel evidence; use evidence from credible sources.
10. Emotion appeal: Use emotional language; develop vivid examples and speak with sincerity and conviction.
11. Fallacies: an error in reasoning. It includes: Red Herring (introduces an irrelevant issue in order to divert attention from the subject under discussion.); Ad Hominem (Attacking the person rather than dealing with the real issue in dispute.); Either-Or (Forces listeners to choose between two alternatives when more than two alternatives exist.); Bandwagon (assumes that because something is popular, it is therefore good, correct, or desirable.); Slippery Slope (Assumes that taking a first step will lead inevitably to a second step and...