Venturi Essay

VENTURI LLC

GM 600 Business Planning Seminar
Keller Graduate School of Management
December 2010

TABLE OF CONTENTS
PAGE
EXECUTIVE SUMMARY 1

MARKETING PLAN
Product Concept 4
Venturi benefits 5
Target Market Analysis 7
Market segmentation 8
Evidence Market Analysis 10
Macro-environmental forces 11
Competitive Analysis 13
Positioning strategy 15
Pricing Strategy 16
Marketing Communications Plan 20
Marketing Mix 20
Promotional activities 23
Promotional budget 24
Sales/Marketing Channel Plan 26
Market forecast 27

MANAGEMENT PLAN
Licensing, Zoning, and Legal Concerns 29
Curriculum Vitae of Management 32
Organizational chart 32


OPERATIONS PLAN
Operating Strategy and Execution 35
Flow chart 36
Venturi shoe making process 37
Facilities and Equipment Plan 39
Venturi’s/Corner 2011 objectives 40
Human Resources Plan 41
Recruitment timeline 41
Prospective employee attributes 42
Personnel forecast 44
Personnel plan for retail stores 45
IT Plan 46
Technology budget 49
Customer Service 50
Customer service principles 51
Company value 51
FINANCIAL PLAN
Sector/Industry Analysis 52
Source and use of funds 52
Sales Forecast 53
Balance Sheet 54
Income Statement 56

TABLE OF CONTENTS CONTINUED

Cash Flow 57
Marketing Budget 58
Operations Budget 59
Required total and outside investment 60
Capital investment 60
Valuation after 5 years 61
Exit Strategy 62

STRATEGY 63
Risk analysis 63
SWOT analysis 65
Idea originality 67

APPENDIX
Primary research 68
References 71
Financial Spreadsheet...