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Advertisement and the American Consumer
Advertising in today’s America has been proven to affect the consumer whether it’s by choice or brainwash.
Today we live in a society that is being subjugated and perplexed by commercials and ads. A new age, which could be referred to as the marketing age where commercials and ads tell us what an essential is and what isn’t. Advertisers are aware of the cultural need of acceptance and people’s insecurities and takes advantage of these desires to persuade people into buying their products. Commercials have exploded ubiquitously like a virus, once it strikes there is no way we can remove the marks it left behind. It creates this blurry, perplexing picture, which most people won’t find the genuine truth behind what the product really mean and if it’s really useful or not. As stated by Bruce Barton, “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow."(1955)
Advertising forces consumers into buying products by manipulation which make the customers buy products they think are good for them when in fact it isn’t and they do this by appealing in their innermost desires. There are three significant aspects for advertising:
• A persuading selling message
• Prospects for the products or service, and finally
• Lowest possible cost (Jefkins 1971).
The first aspect deals with how to persuade people in believing that the product that is being advertised is absolutely salutary. The second however identifies which target group the commercial or the ad will be advertised to. Finally the last phase deals with the economical issues like how low the products price has to be in order to grasp the customer’s attention. Presumably...