A mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public. Mission statements are as varied as the companies. However, all mission statements will "broadly describe an organization's present capabilities, customer focus, activities, and business makeup"
A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go?”
The Coca-Cola Company
The Coca-Cola Company was established in year 1886. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola was recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero vitamin water, POWERADE, Minute Maid and Georgia Coffee.
The Coca-Cola Company own 4 of the world’s top 5 nonalcoholic sparkling beverage brands which are Coca-Cola, Diet Coke, Sprite and Fanta. Globally, Coca Cola are the No. 1 provider of sparkling beverages, juices and juice drinks, and ready-to-drink teas and coffees. The Coca-Cola Company offer more than 3,300 products including diet and regular sparkling beverages, and still beverages such as 100 percent juices, juice drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Coca-Cola Company’s beverages at a rate...