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TASK 4
Enter compusfood.com. Explore the site. Why is the site so successful? Could you start a competing one? Why or why not?
Some of main reasons why this website has become popular are divided into four sections and mentioned below.
1. Content
This website is designed for commercial purposes, particularly aiming to attract customers who are university or college students. The focus of this site is, as suggested from the name of web address, food. Variety of food and also retailers are shown. Also, this website provides ‘about me’ and ‘contact us’ sections. By showing how they can be reached to users as well as a brief background of a company, a sense of reliability are provided to users. It is important to note that this website is also developed for business to business purposes. Restaurants that want to be listed on this site are encouraged to contact to this firm.
2. Usability
This website allows its visitors to find the information they need very easily. On the main page, there is a section which asks users for which state of the United States you are located and also after a state is chosen, it shows a number of universities or colleges to users. Owning to these functions, the possibility of users being lost out on the website can be extremely lower. Moreover, this site provides a site map, which instantly shows how this site is structured and which in turn

3. Design quality
The interface of this site is kept simple by the use of light friendly colours to users and also the use of pictures is kept minimum, which makes a website robust and loading speed fast.
4. Entertainment
Users are able to create their own account for this site. Therefore, it is possible for them to customise the pages based on their interests or preferences to some extent. Also, this website allows people to use SMS to place an order. This is an innovative way and still not used by many, yet, since that...