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The cultural environment is one of the biggest issues we needed to consider when choose not only the country but also to take into the perceptions that Ireland has about Australia which is fun, surf, sand we may not or may not need to "change" an image to make it may be better for our target market to relate our products. Also with St Patrick’s Day being the biggest day in the Irish calendar year, many people around the world will celebrate the day by drinking green beer, wearing of the green and general celebrating their Irish heritage but in Ireland St Patrick’s Day tradition is celebrated differently were they will usually attend church. http://www.yourirish.com/traditions-in-ireland.htm

Additionally with Australia having a key cultural and historic relationships with Ireland dating back to convict days and can now leverage this partly because of this fact but also because of the present enthusiasm with which the younger generation of Irish people view Australia. Additionally we will need to respect Ireland traditions when we market our business as the following issue have they been chosen because of the are several issues that needed to be look at when we are doing business in Dublin Ireland and they are:

• On the first meeting, businessmen will always wear a suit and tie. Businesswomen always dress smartly. During the winter months, in such cold climates, gloves and scarf are the norm. (Austrade Dublin)

• The day tends to start a little earlier than nine, and business people tend to work past 5:30pm. However, if you are expecting to have a meeting after 5:30pm, it may be in the local pub over a drink.

• The pub culture is very much alive in Ireland, so if you are invited for pre-dinner or post-meeting drinks, it is considered polite to accept, even if only for one drink or soft drink (which is entirely acceptable). If you are staying around for a few drinks, it is customary to each buy a round of...