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STRATEGIC PLAN

1. Definition of Business

a) Target customers and their general needs

Team Baldwin will target a customer who is looking for a product with an excellent design and is easy to access. Our customers are on the cutting edge and keep up with the markets current trends. They want sensors that perform well and are small in size. Our target customers are on the wealthier side and are willing to pay high prices for quality products.

b) Vision/Mission Statement (make sure you include your company’s desirable competitive position)

We will gain a competitive advantage by distinguishing our products with an excellent design, high awareness, easy accessibility, and product extenders. We will develop an R&D competency that keeps our designs fresh and exciting. We will price above average. We will expand capacity as we generate higher demand.


2. Strategic Goals (make sure they are specific, measurable, challenging and
cover a specific timeframe)

a) Cumulative profit

We would like to increase our cumulative profit to $20 million or higher within a two year period.

b) Stock price

We would like our stock price to increase by 50% within a two year period.

c) Market capitalization (make sure you know what it means)

We would like to move from a Micro-Cap company to a Small-Cap company in 5 years.

d) Market share

We would like to gain more than 20% of the market share in each product line within the next two years.


e) Asset turnover

We would like to have asset turnover to be equal to 1.5x to 2.0x within a two year period to show that we are making money compared to our assets.

f) Return on equity

We would like to have an ROE of over 10% within two years to show our...