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here is a special blend of familial loyalty and profound pride among the more than 500 employees at Malibu Boats, a world leader in the manufacturing of high performance water sports boats. Here the company mantra: "Build the best boat possible. Enjoy your workplace. Give our owners the best value" is a way of life for employees whose average tenure at the company runs to 9 years.

If you asked what would be the perfect solution for our company, the business portal would be the one. It hardly took any time for us to learn, and it's completely changed how we do business at Malibu Boats.


Paul Singer
Vice President,
Sales & Marketing
Malibu Boats


Malibu Boats' management believes in encouraging the creativity of a workforce whose love of the job translates into a superlative product and great customer service "We say it's like a family here and the difference about Malibu is that we mean it," says Paul Singer, Vice President, Sales and Marketing at Malibu Boats. "We encourage a leadership style that rewards creativity and teamwork because that's what it takes to build cutting-edge ski boats. We are continually pushing the envelope in R&D and boat design, so we always look for tools that foster our employees' talents and make it easier to do their job."

Choosing the right software tools to help Malibu Boats' employees manage business information is a case in point. The company enhanced individual and departmental productivity after the deployment of Microsoft Dynamics? GP, which helped its employees improve their manufacturing, distribution, human resources, and financial management processes. In addition, Malibu Boats managers wanted to improve information flow throughout the company. They reasoned that the sale, subsequent manufacturing, and delivery of custom-built boats require efficient teamwork. Consequently, Malibu Boats began looking for a software solution to...