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SKI SHOP
Ski Shop is a shop that provides ski equipment such as:
• Ski boots
• Skis
• Ski poles
• Ski packs
• Ski gloves
• Hamlets
• Jackets
• Ski suits
• Inflatable ski
• Other accessories
Elements of Ski Shop Business environment
• Customers
• Competitions
• Government
The main customers of the ski shop are mostly students, because the ski shop is near the campus. So this is positive effect to the ski shop.
But the student is not a working class so they cannot afford to buy ski equipments, and this is a negative effect to the ski shop performance.
Existing competitors is lodges and future competitors is a new ski shop. So, this is the negative effect to this business performance.
Government plays a role in every economic system, so the ski shop gets more than its share of inspections, and recent effort to gain permission to expand the parking lot was unsuccessful due to poor relationship to the local government, and this will affect the ski shop performance negatively.
Suggestions to Improve the Ski Shop Business.
Marketing
• Promotions
• Advertising
• Business cards
Must order early and order extra Organize supply.
Go to government department to propose parking lot expansion.
Redesign shop, rearrange equipments and products, and hire a handyman/technician for the repair and maintenance purpose.
Create a proposal explaining on how this ski shop could benefit the tourism industry as the promotions made for the target audience.
Improve public relations skills with the government for the expansion on parking lots.
On redesigning purposes, it would make the ski shop more interesting and attractive.
Rearrangement is necessary for the benefit on customers, it would make it convenient to browse and...