Gap Analysis: Global Communications
Global Communication was once a leader in the Telecommunication market. Due to added competition and diminishing returns, Global Communications position in the ever changing telecommunication market has fallen. The senor leadership team has put together a new strategy that will help improve profitability, reduce cost, and aid in the overall improvement of the company as a whole to the dismay of the Technologies Workers Union. The Technologies Workers Union does not approve of the decisions that were made, and a problem arose on how the issue will be handled. Does Global Communication continue on with its current plans? or do Global Communication re-evaluate there decision and come up with a different strategy. The Technologies Workers Union is a major stakeholder in the progression of Global Communication, and the overall success that Global Communication may incur.
Issue and Opportunity Identification
Global Communications is dealing with much competition in the telecommunications industry, and their stock value has depreciated over 50 percent during the past three years. As a result of competition with other telephone and cable companies, Global Communications has decided to outsource to India and Ireland. The plan for international growth will require massive cost cuts and layoffs in the company. The board agreed with the company’s new decision, but the Technology Worker’s Union does not. They think that there may be something better that the company can do to make more money and survive in such a competitive market.
Global Communications created a conflict with the union by deciding to go forth with the new plan without negotiating with the union or employees. “A conflict is a process in which one party perceives that its interests are being opposed or negatively affected by another party” (Kinicki & Kreitner, 2004).
While intentions to implement the new plan were never formally announced, union...