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Fast food is one of the largest markets globally in today’s world. Fast service, good taste, and cheap pricing are the many qualities that attract customers. Historically, fast food has generally and has always been an idea and a way of culture in the West, mainly among North America; however, after globalization, many of the restaurants have focused on expanding to other countries that may not be so familiar with the idea. The largest and one of the most famous fast food chains is McDonald’s. Known for its tasty burgers, McDonald’s is the “leading global foodservice with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day” (McDonald’s Coporation, 2009). In 1990, McDonald’s opened its first store in China, and in 1992, the world’s largest McDonald’s opened in the capital of Beijing (McDonald’s Corporation). Since then, “China is the No 1 growth market for McDonald's, with 960 restaurants and over 60,000 employees” (Liu, 2008) in the country. McDonald’s has become a symbol of globalization, and once introduced in China, it has brought a kind of new fashion to the country. “A capitalist revolution has swept through the People's Republic” (Griffith, 2008) and customers are eager to be part of the fashion, causing the amount of success in China overwhelming. “As the world's most populous nation continues its transformation from a former outpost of communism into a place where spending power reigns, it has come to this: China's cuisine is increasingly being altered by the growing consumption of fast food, with Chinese now more likely than Americans to eat takeout meals, according to a survey …. The survey, which polled more than 14,000 adults in 28 countries, found that 41 percent of respondents in mainland China eat in a fast-food restaurant at least once a week, compared with 35 percent in the United States” (Goodman, 2004). The next step, obviously, is for McDonald’s to continue to develop in China, spreading its...