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Unit 3 Assignment 2

Task 1a Carrying out a swot analysis for Tesco

Strengths

• The strengths for would be:
• It is a powerful brand
• It has a reputation for value for money and a wide range of products all in one store.
• It is the UK’s largest supermarket with over 26% Market share
• They are able to increase there market share
• Cheaper then most supermarkets

Weaknesses would be:

• Tesco is not be able to provide a better service in books then Whsmith as they are more specialist in this region
• Tesco controls its own massive empire which could lead to some weaknesses as due to the huge span of control from bureaucracy
• They do not specialise and focus on one particular market like other companies, which can have a negative affect
• They have competitors such as Morrison’s

Opportunities would be:
• They could expand more
• Provide cheaper prices then Asda
• Having special offers
• Having lots of variety
• Merging or forming a strategic alliance with another organisation would be a great way to improve their services

Threats would be:
• Other supermarkets would provide similar products
• Some company’s would sell cheaper products then Tesco
• They have competitors such as Asda
• They have a growing public concern and annoyance that Tesco is threatening the smaller retailer


Political
• The price of petrol changing
• There is growing concern that Tesco is getting too big
• The organisation is driving out the competition
• An increase in unemployment due to a downward turn in the world economic
• Trading policies
• Employment Law


Economical

• Impact on sales of the credit crunch
• Exchange rates
• Inflation
• Interest...