Action or Motivated Sequence Outline
The action or motivated sequence is a model for sales training. The action sequence consists of five parts:
• Attention step or the introduction
• Need step or the problem
• Satisfaction step or the plan of action
• Visualization step or a view of the future
• Action step or what the audience should do next
Part Technique Outline Purpose
Attention Step I. Attention I. Use story of horrific crash to catch attention.
• Focus attention on the need
II. I would say that most, if not all of you use a cell phone to text on a regular basis.
A. How many pf you have texting on your phone?
B. How many think people should text while driving?
C. How many of you either use your phone while driving, or text while driving?
1. According to a survey in 2007 by Nationwide Mutual Insurance Company, 73 percent of drivers use their cell phone while driving.
• Show listeners why they should listen to speech and speaker
• Personal meaning
III. Purpose III. Today I’m am going to convince you that the message can wait, put away your cell phone when getting behind the wheel. • Clarify topic and position
A. Why it is important to put your cell phone away.
B. A few ways that you can help stop the problem.
C. What the advantages and disadvantages of putting your cell phone away could be in the future.
D. Finally, how you can stop this problem today.
• Initial summary of main points of speech
I. Main Point
Importance of Problem
Cause of the Problem
I. The pertinent problem is that people are using their cell phones when they get behind the wheel.
A. People are putting themselves at an unnecessary risk that most don’t realize.
1. A study conducted by Nationwide Mutual Insurance that was released this year found that 19% of all drivers -- and 37% of drivers between...