Consumer Goods Essay

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Fast-moving consumer goods
Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. Procter & Gamble and Unilever are the two biggest consumer goods company that operate across the globe.
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Scope
The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates.Biggest FMCG company across the globe is nike,puma etc
The following are the main characteristics of FMCGs:[1]
  * From the consumers' perspective:
      * Frequent purchase
      * Low involvement (little or no effort to choose the item – products with strong brand loyalty are exceptions to this rule)
      * Low price
  * From the marketers' angle:
      * High volumes
      * Low contribution margins
      * Extensive distribution networks
      * High stock turnover
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Good (economics)
From Wikipedia, the free encyclopedia

Types of goods in economics.
In economics, a good is something that is intended to satisfy...