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Advertising Safer Sex with Condoms

An advertisement for Trojan condoms shows a young woman wearing a small lace bra with a Trojan condom sticking out of the bra. The focus of the picture is directly on her breasts. This advertisement is using the female body and the idea of sex to get the image of their product into the reader’s memory. This advertisement implies one main idea: sex.

The picture, focusing on the women’s chest area, gives a strong idea of what this advertisement is trying to portray. Breasts are objects of sexual fantasies. The condom is placed in the bra for a specific reason. The advertisers know the first place the eyes will go when they see the ad, is the breasts. That is the reason the product they are trying to sell is placed there. The advertisers are hoping the image of the breast and the Trojan condom package will be transferred to the person’s memory.

The text of the advertisement also has strong sexual innuendoes. Shared sensation indicates a situation involving more than one person, as it is shared, and sensation indicates feeling as in a sexual relationship. The next phrase, Why wear anything else? gives the vision of a nude body, again the advertiser has used a sexual image to sell their product. In fact, the advertisement is trying to portray the image of a sexual encounter with the only type of clothing being a Trojan condom.

The advertisement appeals to a broad range of people. The advertisement implies sex. The advertisement is selling Trojan condoms and condoms are used for sex. The ad targets people in their teens to mid twenties. It targets men, with the pretty female model, but women are also interested as it implies safe sex, which targets both sexes.

When a man sees the advertisement he can get a visual image. He sees a beautiful woman, her breasts covered only by her bra and a condom. She is telling him sex is on her mind and a Trojan condom...