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RETAIL PROJECT
ON
PIZZA HUT


















CONTENTS


1) INTRODUCTION………………………………………..1

2) RETAIL ENVIRONMENT…………………………….2

3) POSITIONING…………………………………………...3

4) MARKETING STRATEGY…………………………….4

5) PRODUCT ASSORTMENT…………………………….5

6) PRICE POSITIONING………………………………….6

7) CUSTOMER PROFILE…………………………………7

8) CONSUMER PULL FACTORS………………………...8

9) COMPARISON…………………………………………..9

10) LONG TERM PROGNOSIS…………………………..10





1


INTRODUCTION

Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries.

Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.

In 1986, Pizza Hut introduced delivery service, something no...