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McBride Marketing
Arvin Khatchikian, Brian Smith, Brandon Lambert,
Joseph Graham, Joycelyn Davis, Michael Hill
University of Phoenix

McBride Financial Services is a mortgage company that focuses on assisting potential home owners that have are in difficult financial situations. With a good marketing plan, Mcbride can be competitive in the low cost mortgage service industry. Expanding the company marketing plan with new methods of obtaining customers along with retaining exiting cusotmers can help ensure McBrides position in the industry. Mcbride has multiple areas in which to focus their marketing efforts to ensure a succesful future for the company
McBride should consider customers in difficult financial situations who are determined to purchase a new home as the main focus of the marketing campaign.. Potential customers in a difficult financial situation will shop for competitive rates and affordable options to ensure they can obtain the most house for their money. Using research on competeing mortgage companies, including rates, fees, signing bonuses, and other standard mortgage industry tactics will allow Mcbride to cater their marketing campaign to meet or beat the competition.A successful marketing plan will include many aspects such as direct contact with customers, advertising on raidio or televeision, direct mailings, and telemarketing to improve McBride’s competitive edge.
Using tacking tools such as a CRM application will allow McBride to focus their marketing efforts specifically to potential clients. The CRM tool will allow McBride to retain potentially valuable information about customers including financial situations, specific questions or concerns form customers, and loan requirements. This combined with information kept in the CRM tool on all previous contact and sales effort for each potential customer allows McBride to provide a customized marketing effort for each customer.
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